How do you piss off a community of loyal users?
Change the brand that everyone loves and connects with. BOOM!
Instagram did just that on Wednesday May 11th, 2016.
I noticed a fancy new colorful icon on my HTC Android phone, and wondered what it was.
I clicked and, to my shock, it was Instagram.
The first thought that came to my was “oh no. No! No! No! You didn’t Instagram!”
The UI (User Interface – colors and style) also changed to a plain vanilla white look, but Logo change was what really upset me.
Here’s why I think Instagram made a terrible mistake:
1. Advertising agencies agree changing a brand image is well liked by loyal users is a bad decision because it turns off people and disconnects users from the brand.
2. The new logo is easily forgettable, it looks like a stock gradient image bought from Fiverr for $5.
2. The old camera icon told you what Instagram was and what it did: It took pictures and had filters you could use to make the pictures look old-fashioned. The new logo is looks like a “rejected startburst flavor” as per Twitter user Britta.
(the old logo) was beginning to feel not reflective of the community. We thought we could make it better
said Ian Spelter in his Medium post “Designing a New Look for Instagram, Inspired by the Community ” and Instagram blog post “A New Look for Instagram.”
Check out “Making of New Instagram Logo” video by Instagram…
Instagram also released updated iOS and Android applications, as well as revamped logos for its flagship apps, Layout, Boomerang and Hyperlapse.
Changes have also been made to the in-app UI, specifically a “flatter” design as well as some colour changes. Fonts are now black in colour, and notifications have changed from orange to red. Instagram has said that the update “puts more focus on your photos and videos without changing how you navigate the app.”
Everyone is pissed off about the new logo change.
Here’s what people are saying about the New Instagram Logo…
It’s almost as if someone stared at the sun for four minutes, looked down at the Instagram logo, and was like, ‘I got this fam!!’ GRADIENTS.
says Chris Gayomali in his GQ article “Logo Change No One Wanted Just Came to Instagram.”
It’s a very forgettable image that will get lost on people’s phones amid the thousands of other similarly uninspired designs of most tech apps.
says Tim Nudd, in his Adweek article “Instagram’s New Logo Is a Travesty. Can We Change It Back? Please? ‘Modernizing’ effort goes awry. “
Instagram changed its logo on Wednesday and, predictably, the Internet was not entirely pleased. To put it bluntly: It freaked out.
says Liam Stack The Great Instagram Logo Freakout of 2016.”New York Times post “
The previous one, a retro-looking camera, and one of the most recognisable tech logos out there, has been replaced by a background swirl of sunset colours (orange, yellow, pink, purple) and a white outline of a camera. As if the camera was murdered, and chalk was drawn around its body. Murdered at sundown.
says Hannah Jane Parkinson in her The guardian post “Instagram unveils new logo, but it’s not quite picture perfect.”